OUR RESPONSIBLE FABRICS
Striving To Do Better
Learn more about the blends of Responsible fibres we use, and the sustainability tools we work with
to reduce our impact on the environment.
LENZING™ ECOVERO™ Viscose
Made from certified renewable wood
sources using an eco-responsible
production.
Wood and pulp are derived from
responsibly managed forests.
Up to 50% lower emissions and water
impact than generic viscose.
*LENZINGᵀᴹ ECOVEROᵀᴹ are trademarks of Lenzing AG.
REPREVE®
Jeans and some tops from our Better Shop are made with up to 27% REPREVE® recycled polyester.
This fibre is made from recycled plastic bottles to reduce waste, protect our land, oceans and air.
Products made with REPREVE® help
conserve energy and natural resources.
Unifi, which makes REPREVE®, has recycled over 40 billion plastic bottles. Various products can be made with it, including clothing, home goods and footwear.
*REPREVE® Unifi Inc.
EcoCosy®
Pieces from our Better Shop made with EcoCosy®
contain up to 95% of the fibre.
EcoCosy® fibres are
made of wood cellulose.
The wood cellulose is taken from
sustainably-managed and renewable
plantations.
EcoCosy® wood cellulose fibre is characterized by softness (even after repeated washes), vibrant colour, comfortable feel and is resistant to static electricity and pilling.
Organic Cotton
Healthy soils are maintained by using natural techniques such as crop rotation, cover crops and organic fertilizers to create rich life-supporting soils.
By using natural processes and eliminating dangerous chemicals, workers can benefit from a safer and healthier work environment.
Organic cotton farming helps offer cleaner water for people and wildlife. No toxic or harmful pesticides are used which contributes to preserve our ecosystem balance and biodiversity.
EIM (Environmental Impact Measuring software) by Jeanologia
Selected denim styles are created in collaboration with manufacturers who use the EIM by Jeanologia® tool in their workflow to incorporate more responsible solutions in our collections.
EIM is a unique and powerful platform developed to monitor the environmental impact of garment finishing processes in an efficient and economically viable way. It is a self-accreditation tool aimed at improving the environmental impact of jeans throughout the manufacturing stage.
The EIM platform measures this by examining the following aspects of manufacturing:
The consumption of water and energy
The chemical impact
The impact on workers
TENCEL™ Modal
TENCEL™ Modal fibres help maintain environmental balance by being integrated into nature's cycle. With up to 40% TENCEL™ Modal, our T-shirts just feel so right!
TENCEL™ Modal fibres are made from beech wood, sourced from sustainable forests. Beech wood forests are a natural and renewable source of raw material.
All TENCEL™ standard Modal fibres types have been certified as biodegradable and compostable. They can fully revert back to nature.
TENCEL™ Modal fibres offer a smooth surface and high flexibility, resulting in a naturally soft quality of the textile and long-lasting softness.
GREEN CIRCLE Recycled Polyester
Some tops in our Better Shop are made with up to 60% GREEN CIRCLE recycled polyester!
Made from pre and post-consumer textile wastes.
GREEN CIRCLE recycled polyester gives a second purpose to materials that are usually thrown away, reducing textile waste in landfills.
